If you like Lettering for advertising

Lettering for advertising
Mortimer Leach

This book should prove to be as valuable to beginners, advanced students, and professionals in the field of graphic arts in general, as to the lettering specialist. In it the author analyzes thoroughly individual letter construction, including alphabets which have influenced the design of most contemporary forms, and comparisons of type and hand lettering. Lettering for Advertising uses as examples of various letter …

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