If you like The Anatomy of Buzz

The Anatomy of Buzz
Emanuel Rosen

"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services - and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 …

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