If you like The discipline of market leaders

The discipline of market leaders
Michael Treacy

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothing sizes but after ten years of membership American Express still solicits you to join? How is it that some companies ar…

Here’s what to read next

Blue ocean strategy
Blue ocean strategy
W. Chan Kim
Competitive advantage
Competitive advantage
Michael E. Porter
The Long Tail
The Long Tail
Chris Anderson
Services marketing
Services marketing
Valarie A. Zeithaml
New products management
New products management
C. Merle Crawford
NRAEF ManageFirst
NRAEF ManageFirst
NRA National Restaurant Assoc. Educational Foundation
Word-of-Mouth Marketing
Word-of-Mouth Marketing
Jerry R. Wilson
Marketing Warfare
Marketing Warfare
Al Ries
The Art of War
The Art of War
孙武 (Sun Tzu)
Service management and marketing
Service management and marketing
Christian Grönroos
Catching Fire
Catching Fire
Suzanne Collins
Marketing management
Marketing management
Philip Kotler
Principles of marketing
Principles of marketing
Philip Kotler
The personal MBA
The personal MBA
Josh Kaufman
The Lean Startup
The Lean Startup
Eric Ries