Si vous aimez Publicité d'après Ogilvy

Publicité d'après Ogilvy
David Ogilvy

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.…

Voici quoi lire ensuite

Breakthrough Advertising
Breakthrough Advertising
Eugene M. Schwartz
L'imagination constructive
L'imagination constructive
Alex Faickney Osborn
Les confessions d'un publicitaire
Les confessions d'un publicitaire
David Ogilvy
La société du spectacle ; la théorie situationiste
La société du spectacle ; la théorie situationiste
Guy Debord
Promotional strategy
Promotional strategy
James F. Engel