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Consumer Behaviour
Isabelle Szmigin

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The Lean Startup
The Lean Startup
Eric Ries
Consumer behavior
Consumer behavior
Leon G. Schiffman
Contagious
Contagious
Jonah Berger
Nudge
Nudge
Richard H. Thaler
Predictably Irrational
Predictably Irrational
Dan Ariely
Hooked
Hooked
Nir Eyal
BUILDING A STORY BRAND
BUILDING A STORY BRAND
Donald Miller
Misbehaving
Misbehaving
Richard H. Thaler
Pre-Suasion
Pre-Suasion
Robert B. Cialdini
The Age of Surveillance Capitalism
The Age of Surveillance Capitalism
Shoshana Zuboff
Raving fans
Raving fans
Kenneth H. Blanchard
Building A StoryBrand
Building A StoryBrand
Donald Miller
Consumer behavior and marketing action
Consumer behavior and marketing action
Henry Assael
Hacking growth
Hacking growth
Sean Ellis
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
J. Paul Peter