Designing brand identityが好きなら

Designing brand identity
Alina Wheeler

"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.…

次に読む本はこちら

The 22 immutable laws of branding
The 22 immutable laws of branding
Al Ries
BUILDING A STORY BRAND
BUILDING A STORY BRAND
Donald Miller
Logo design love
Logo design love
David Airey
Contagious
Contagious
Jonah Berger
Logo modernism
Logo modernism
Jens Müller
The brand gap
The brand gap
Marty Neumeier
Cashvertising
Cashvertising
Drew Eric Whitman
Managing brand equity
Managing brand equity
David A. Aaker
Branding
Branding
Johnson, Michael
No Logo
No Logo
Naomi Klein
Positioning
Positioning
Al Ries
Strategic brand management
Strategic brand management
Kevin Lane Keller
Building Strong Brands
Building Strong Brands
David A. Aaker
The personal branding phenomenon
The personal branding phenomenon
Peter Montoya
The Attention Merchants
The Attention Merchants
Tim Wu