New products managementが好きなら

New products management
C. Merle Crawford

次に読む本はこちら

Product Design and Development
Product Design and Development
Karl T. Ulrich
Marketing management
Marketing management
Philip Kotler
The personal MBA
The personal MBA
Josh Kaufman
Principles of marketing
Principles of marketing
Philip Kotler
Production and operations management
Production and operations management
Everett E. Adam
Contagious
Contagious
Jonah Berger
Good to Great
Good to Great
Collins, James C.
The E-myth revisited
The E-myth revisited
Michael E. Gerber
The Mythical Man-Month
The Mythical Man-Month
Frederick P. Brooks
The Art of War
The Art of War
孙武 (Sun Tzu)
No Logo
No Logo
Naomi Klein
Digital marketing for dummies
Digital marketing for dummies
Ryan Deiss
Operations management
Operations management
Jay H. Heizer
Essentials of management
Essentials of management
Harold Koontz
Strategic marketing
Strategic marketing
David W. Cravens