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Services marketing
が好きなら
Valarie A. Zeithaml
次に読む本はこちら
Service management and marketing
Christian Grönroos
Selling the Invisible
Harry Beckwith
Marketing for hospitality and tourism
Philip Kotler
Raving fans
Kenneth H. Blanchard
The discipline of market leaders
Michael Treacy
Marketing strategy
Paul Fifield
NRAEF ManageFirst
NRA National Restaurant Assoc. Educational Foundation
Word-of-Mouth Marketing
Jerry R. Wilson
The experience economy
B. Joseph Pine II
Delivering quality service
Valarie A. Zeithaml
Uncommon service
Frances Frei