Strategic management and business policyが好きなら

Strategic management and business policy
Thomas L. Wheelen

次に読む本はこちら

Exploring corporate strategy
Exploring corporate strategy
Gerry Johnson
The mind of the strategist
The mind of the strategist
Kenʼichi Ohmae
Crafting and executing strategy
Crafting and executing strategy
Arthur A. Thompson
Strategic management
Strategic management
Gregory G. Dess
Leading Change
Leading Change
John P. Kotter
Management control systems
Management control systems
Robert Newton Anthony
Retail management
Retail management
Barry Berman
Winning
Winning
Jack Welch
Marketing management
Marketing management
Philip Kotler
Strategic market management
Strategic market management
David A. Aaker
Principles of marketing
Principles of marketing
Philip Kotler
The Innovator's Dilemma
The Innovator's Dilemma
Clayton M. Christensen
Good to Great
Good to Great
Collins, James C.
The Toyota Way
The Toyota Way
Jeffrey K. Liker
Thinking in bets
Thinking in bets
Annie Duke