Advertising management 좋았다면

David A. Aaker

다음엔 이 책들을 읽어 보세요

Confessions of an advertising man

David Ogilvy

Marketing management

Philip Kotler

The personal MBA

Josh Kaufman

Principles of marketing

Philip Kotler

Good to Great

Collins, James C.

The Mythical Man-Month

Frederick P. Brooks

Essentials of management

Harold Koontz

Working with Emotional Intelligence

Daniel Goleman

Data science from scratch

Joel Grus

The E-myth revisited

Michael E. Gerber

Supply chain management

Sunil Chopra

The Phoenix Project

Gene Kim

Management of organizational behavior

Paul Hersey

Management

Stephen P. Robbins

The Practice of Management

Peter F. Drucker