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Beyond Greed and Fear
Hersh Shefrin

"In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy."--BOOK JACKET. "According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed an…

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