Beyond Greed and Fear 좋았다면

Hersh Shefrin
"In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy."--BOOK JACKET. "According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed an…














