Ogilvy on advertising 좋았다면
David Ogilvy
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.…
다음엔 이 책들을 읽어 보세요
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Handbook of early advertising art, mainly from American sources
Clarence Pearson Hornung
Introduction to advertising & promotion
George E. Belch
Differentiate or Die
Jack Trout
The mirror makers
Stephen R. Fox
