Strategic management and business policy 좋았다면

Thomas L. Wheelen

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Exploring corporate strategy

Gerry Johnson

The mind of the strategist

Kenʼichi Ohmae

Crafting and executing strategy

Arthur A. Thompson

Strategic management

Gregory G. Dess

Leading Change

John P. Kotter

Management control systems

Robert Newton Anthony

Retail management

Barry Berman

Winning

Jack Welch

Marketing management

Philip Kotler

Strategic market management

David A. Aaker

Principles of marketing

Philip Kotler

The Innovator's Dilemma

Clayton M. Christensen

Good to Great

Collins, James C.

The Toyota Way

Jeffrey K. Liker

Thinking in bets

Annie Duke