The 22 immutable laws of branding 좋았다면

The 22 immutable laws of branding
Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding…

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BUILDING A STORY BRAND
BUILDING A STORY BRAND
Donald Miller
Designing brand identity
Designing brand identity
Alina Wheeler
The Art of War
The Art of War
孙武 (Sun Tzu)
The personal MBA
The personal MBA
Josh Kaufman
Predictably Irrational
Predictably Irrational
Dan Ariely
Digital marketing for dummies
Digital marketing for dummies
Ryan Deiss
Strategic marketing
Strategic marketing
David W. Cravens
The brand gap
The brand gap
Marty Neumeier
Digital marketing strategy
Digital marketing strategy
Simon Kingsnorth
No Logo
No Logo
Naomi Klein
Effective Executive
Effective Executive
Peter F. Drucker
The Practice of Management
The Practice of Management
Peter F. Drucker
Managing brand equity
Managing brand equity
David A. Aaker
Building A StoryBrand
Building A StoryBrand
Donald Miller
The 1-page marketing plan
The 1-page marketing plan
Allan Dib