Если любишь Cashvertising

Drew Eric Whitman

Вот что почитать дальше

Contagious

Jonah Berger

Predictably Irrational

Dan Ariely

BUILDING A STORY BRAND

Donald Miller

Subliminal Seduction

Wilson Bryan Key

Positioning

Al Ries

Twenty ads that shook the world

James Twitchell

The Psychology of Money

Morgan Housel

The 7 Habits of Highly Effective People

Stephen R. Covey

The Art of War

孙武 (Sun Tzu)

Designing brand identity

Alina Wheeler

... Trotzdem Ja zum Leben sagen

Viktor E. Frankl

Преступление и наказание

Фёдор Михайлович Достоевский

The Secret

Rhonda Byrne

Emotional Intelligence

Daniel Goleman

Mindset

Carol S. Dweck