Если любишь Consumer Behaviour

Isabelle Szmigin

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The Lean Startup

Eric Ries

Consumer behavior

Leon G. Schiffman

Contagious

Jonah Berger

Nudge

Richard H. Thaler

Predictably Irrational

Dan Ariely

Hooked

Nir Eyal

BUILDING A STORY BRAND

Donald Miller

Misbehaving

Richard H. Thaler

Pre-Suasion

Robert B. Cialdini

The Age of Surveillance Capitalism

Shoshana Zuboff

Raving fans

Kenneth H. Blanchard

Building A StoryBrand

Donald Miller

Consumer behavior and marketing action

Henry Assael

Hacking growth

Sean Ellis

Consumer behavior and marketing strategy

J. Paul Peter