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Kenneth M. Goode

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The Art of War

孙武 (Sun Tzu)

The personal MBA

Josh Kaufman

The Tipping Point

Malcolm Gladwell

Predictably Irrational

Dan Ariely

Empire of Pain

Patrick Radden Keefe

Crossing the Chasm

Geoffrey A. Moore

Building A StoryBrand

Donald Miller

Yes!

Noah J. Goldstein

All marketers are liars

Seth Godin

The 1-page marketing plan

Allan Dib

Buyology

Martin Lindström

The Long Tail

Chris Anderson

Sales dogs

Blair Singer

Atomic Habits

James Clear

The 48 Laws of Power

Robert Greene