Если любишь Integrated advertising, promotion, and marketing communications

Kenneth E. Clow

Вот что почитать дальше

Advertising and promotion

George E. Belch

International encyclopedia of communications

George Gerbner

The mechanical bride

Marshall McLuhan

Advertising communications & promotion management

John R. Rossiter

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

Games People Play

Eric Berne

Men are From Mars, Women are From Venus

John Gray

Never Split the Difference

Chris Voss

Influence

Robert B. Cialdini

Influencer Marketing

Sevil Yesiloglu

Breakthrough advertising

Eugene M. Schwartz

Start with why

Simon Sinek

Archer's Voice

Mia Sheridan

Talk Like TED

Carmine Gallo

Crucial Conversations

Kerry Patterson