Если любишь Marketing communications

Chris Fill

Вот что почитать дальше

Designing and managing the supply chain

David Simchi-Levi

The Art of War

孙武 (Sun Tzu)

Predictably Irrational

Dan Ariely

Principles

Ray Dalio

Strategic marketing

David W. Cravens

Advertising and promotion

George E. Belch

Sales dogs

Blair Singer

Advertising communications & promotion management

John R. Rossiter

The Strategy and Tactics of Pricing

Thomas T. Nagle

Business communication today

Courtland L. Bovée

The 22 immutable laws of branding

Al Ries

Integrated marketing communications

David Pickton