Если любишь Sales promotion essentials

Don E. Schultz

Вот что почитать дальше

Selling

Roger Ditzenberger

Unleashing the Ideavirus

Seth Godin

You can't teach a kid to ride a bike at a seminar

David H. Sandler

Brand leadership

David A. Aaker

Brands and branding

Rita Clifton

Strategic marketing

David W. Cravens

Built to Last

Collins, James C.

Consumer behavior

Del I. Hawkins

The business of fashion

Leslie Davis Burns

Harvard business review on marketing

Harvard Business School

Managing change

Todd Jick

Marketing places

Philip Kotler

Principles of customer relationship management

Roger J. Baran

Successful direct marketing methods

Stone, Bob

Basic Marketing Case Book

E. Jerome McCarthy