Если любишь The 100 greatest advertisements

The 100 greatest advertisements
Julian Lewis Watkins

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BUILDING A STORY BRAND
BUILDING A STORY BRAND
Donald Miller
Advertising and promotion
Advertising and promotion
George E. Belch
Advertising communications & promotion management
Advertising communications & promotion management
John R. Rossiter
The SPIN® fieldbook
The SPIN® fieldbook
Neil Rackham
Zero-resistance selling
Zero-resistance selling
Maxwell Maltz
Word-of-Mouth Marketing
Word-of-Mouth Marketing
Jerry R. Wilson
The Robert Collier letter book
The Robert Collier letter book
Robert Collier
Obvious Adams
Obvious Adams
Robert R. Updegraff
Selling the Dream
Selling the Dream
Guy Kawasaki
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Introduction to advertising & promotion
Introduction to advertising & promotion
George E. Belch
The Art of War
The Art of War
孙武 (Sun Tzu)
Breakthrough advertising
Breakthrough advertising
Eugene M. Schwartz
Needful Things
Needful Things
Stephen King
Death of a Salesman
Death of a Salesman
Arthur Miller