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Если любишь
Uncommon service
Frances Frei
Вот что почитать дальше
Value proposition design
Alexander Osterwalder
Inside the Minds
Aspatore Books
Principles of customer relationship management
Roger J. Baran
Course ILT
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The Innovator's Dilemma
Clayton M. Christensen
The challenger sale
Matthew Dixon
Raving fans
Kenneth H. Blanchard
Traction
Gabriel Weinberg
Delivering quality service
Valarie A. Zeithaml
Supply chain management
Sunil Chopra
Customer Relationship Management
Francis Buttle
How to win customers and keep them for life
Michael LeBoeuf
Customer Loyalty
Jill Griffin
Services marketing
Valarie A. Zeithaml
The Psychology of Money
Morgan Housel