ถ้าคุณชอบ Consumer behavior and marketing action

Henry Assael

นี่คือเล่มที่คุณควรอ่านต่อ

Consumer behavior

Leon G. Schiffman

Predictably Irrational

Dan Ariely

Consumer behavior and marketing strategy

J. Paul Peter

Buy ology

Martin Lindström

Brandwashed

Martin Lindstrom

Why We Buy

Paco Underhill

The Lean Startup

Eric Ries

Contagious

Jonah Berger

Nudge

Richard H. Thaler

Handbook of marketing scales

William O. Bearden

BUILDING A STORY BRAND

Donald Miller

Building A StoryBrand

Donald Miller

Hacking growth

Sean Ellis

The Attention Merchants

Tim Wu

Buyology

Martin Lindström