ถ้าคุณชอบ Damodaran on valuation

Ideally, the price paid for any asset should reflect the expected cash flow on that asset - but there are two problems that arise in every valuation. The first is that estimating cash flows is an exercise fraught with uncertainty, and the second is that picking the right model to use in valuing an asset is seldom easy. This can lead to significant errors in valuation. Sophisticated practitioners can accurately and c…