ถ้าคุณชอบ Ogilvy on advertising
David Ogilvy
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.…
นี่คือเล่มที่คุณควรอ่านต่อ
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Handbook of early advertising art, mainly from American sources
Clarence Pearson Hornung
Introduction to advertising & promotion
George E. Belch
Differentiate or Die
Jack Trout
The mirror makers
Stephen R. Fox
