ถ้าคุณชอบ Perfectly irrational
Dan Ariely
The provocative follow-up to the New York Times bestseller Predictably IrrationalWhy can large bonuses make CEOs less productive?How can confusing directions actually help us?Why is revenge so important to us?Why is there such a big difference between what we think will make us happy and what really makes us happy?In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple bia…
