ถ้าคุณชอบ Sensemaking in organizations

The teaching of organization theory and the conduct of organizational research have been dominated by a focus on decision making and the conception of strategic rationality. The rational model, however, ignores the inherent complexity and ambiguity of real-world organizations and their environments. Karl Weick's new landmark volume, Sensemaking in Organizations, highlights how the "sensemaking" process - the creatio…