Якщо любиш Consumer behavior and marketing strategy

J. Paul Peter

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Consumer behavior

Leon G. Schiffman

Handbook of marketing scales

William O. Bearden

Nudge

Richard H. Thaler

Predictably Irrational

Dan Ariely

Consumer behavior and marketing action

Henry Assael

Why We Buy

Paco Underhill

The Lean Startup

Eric Ries

Contagious

Jonah Berger

BUILDING A STORY BRAND

Donald Miller

Buyology

Martin Lindström

Strategic market management

David A. Aaker

Building A StoryBrand

Donald Miller

Hacking growth

Sean Ellis

The Attention Merchants

Tim Wu

Buy ology

Martin Lindström