Якщо любиш Medill on media engagement

"At last! A noble effort to penetrate the mystery of the media experience and learn not only what work--but why it works."--Philip Meyer, author. "The Vanishing Newspaper: Saving Journalism in the Information Age" and "The Newspaper Survival Book: An Editor's Guide to Market Research. "Professor emeritus. University of North Carolina. "With groundbreaking research, lively anecdotes and real-world ideas, this book of…