Якщо любиш Semiotics

Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: what is a sign? which codes do we take for granted? what is a text? how can semiotics be used in textual analysis?* who were Saussure, Pei…