Якщо любиш Virus of the mind

Richard Brodie

Ось що почитати далі

The Tipping Point

Malcolm Gladwell

Made to stick

Chip Heath

The Dragons of Eden

Carl Sagan

On human nature

Edward Osborne Wilson

Public opinion

Walter Lippmann

Evolutionary psychology

David M. Buss

Crystallizing public opinion

Edward L. Bernays

The moral animal

Wright, Robert

Black-and-White Thinking

Kevin Dutton

The ghost in the machine

Arthur Koestler

The Adapted mind

Jerome H. Barkow

Personal influence

Elihu Katz

Read People Like a Book

Patrick King

The Power of Habit

Charles Duhigg

Games People Play

Eric Berne