Strategic brand management 좋았다면

Kevin Lane Keller

다음엔 이 책들을 읽어 보세요

Principles of marketing

Philip Kotler

No Logo

Naomi Klein

Managing brand equity

David A. Aaker

Strategic market management

David A. Aaker

The Art of War

孙武 (Sun Tzu)

The personal MBA

Josh Kaufman

Digital marketing for dummies

Ryan Deiss

BUILDING A STORY BRAND

Donald Miller

Leading Change

John P. Kotter

Marketing management

Philip Kotler

Strategic marketing

David W. Cravens

The brand gap

Marty Neumeier

Strategic management and business policy

Thomas L. Wheelen

Digital marketing strategy

Simon Kingsnorth

Competitive advantage

Michael E. Porter