Если любишь Advertising procedure

Otto Kleppner

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Advertising

Wells, William

Advertising management

David A. Aaker

The mirror makers

Stephen R. Fox

Introduction to advertising & promotion

George E. Belch

The Language of Advertising

Angela Goddard

Crucial Conversations

Kerry Patterson

Contagious

Jonah Berger

Research Design

John W. Creswell

This Side of Paradise

F. Scott Fitzgerald

Breakthrough advertising

Eugene M. Schwartz

Applied Imagination

Alex Faickney Osborn

Logo modernism

Jens Müller

BUILDING A STORY BRAND

Donald Miller

Cashvertising

Drew Eric Whitman

Confessions of an advertising man

David Ogilvy