Если любишь Marketing research

Marketing research
Naresh K. Malhotra

Вот что почитать дальше

Handbook of marketing scales
Handbook of marketing scales
William O. Bearden
Why We Buy
Why We Buy
Paco Underhill
Basic marketing research
Basic marketing research
Naresh K. Malhotra
Research Design
Research Design
John W. Creswell
Research methodology
Research methodology
C. R. Kothari
Strategic market management
Strategic market management
David A. Aaker
Practical Research
Practical Research
Paul D. Leedy
The Craft of Research (Chicago Guides to Writing, Editing, and Publishing)
The Craft of Research (Chicago Guides to Writing, Editing, and Publishing)
Wayne C. Booth
Social research methods
Social research methods
Alan Bryman
Case study research
Case study research
Robert K. Yin
The practice of social research
The practice of social research
Earl R. Babbie
Measuring behaviour
Measuring behaviour
Paul Martin
Educational research
Educational research
L. R. Gay
Methods of social research
Methods of social research
Kenneth D. Bailey
Fondements et étapes du processus de recherche
Fondements et étapes du processus de recherche
Marie-Fabienne Fortin