Если любишь Why We Buy

Paco Underhill

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Handbook of marketing scales

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Nudge

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Buyology

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Buy ology

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Predictably Irrational

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Raving fans

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Consumer behavior and marketing action

Henry Assael

Consumer behaviour

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Consumer behavior and marketing strategy

J. Paul Peter

The Attention Merchants

Tim Wu

Brandwashed

Martin Lindstrom

Neuromarketing

Patrick Renvoisé

Basic marketing research

Naresh K. Malhotra