ถ้าคุณชอบ Consumer Behaviour

Isabelle Szmigin

นี่คือเล่มที่คุณควรอ่านต่อ

The Lean Startup

Eric Ries

Consumer behavior

Leon G. Schiffman

Contagious

Jonah Berger

Nudge

Richard H. Thaler

Predictably Irrational

Dan Ariely

Hooked

Nir Eyal

BUILDING A STORY BRAND

Donald Miller

Misbehaving

Richard H. Thaler

Pre-Suasion

Robert B. Cialdini

The Age of Surveillance Capitalism

Shoshana Zuboff

Raving fans

Kenneth H. Blanchard

Building A StoryBrand

Donald Miller

Consumer behavior and marketing action

Henry Assael

Hacking growth

Sean Ellis

Consumer behavior and marketing strategy

J. Paul Peter