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ถ้าคุณชอบ
Customer Loyalty
Jill Griffin
นี่คือเล่มที่คุณควรอ่านต่อ
Customer satisfaction is worthless, customer loyalty is priceless
Jeffrey H. Gitomer
Raving fans
Kenneth H. Blanchard
How to win customers and keep them for life
Michael LeBoeuf
Customer service
Paul R. Timm
Inspired
Marty Cagan
Inside the Minds
Aspatore Books
Principles of customer relationship management
Roger J. Baran
Course ILT
Course Technology
Jeffrey Gitomer's little red book of selling
Jeffrey H. Gitomer
Value proposition design
Alexander Osterwalder
Service management and marketing
Christian Grönroos
Fish!
Stephen C. Lundin
Word-of-Mouth Marketing
Jerry R. Wilson
Customers for life
Carl Sewell
Getting Naked
Patrick Lencioni