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ถ้าคุณชอบ
How to win customers and keep them for life
Michael LeBoeuf
นี่คือเล่มที่คุณควรอ่านต่อ
Raving fans
Kenneth H. Blanchard
Customer Loyalty
Jill Griffin
Principles of customer relationship management
Roger J. Baran
Customer service
Paul R. Timm
Service management and marketing
Christian Grönroos
Customer satisfaction is worthless, customer loyalty is priceless
Jeffrey H. Gitomer
Service quality
Roland T. Rust
BUILDING A STORY BRAND
Donald Miller
Inspired
Marty Cagan
Customers for life
Carl Sewell
The challenger sale
Matthew Dixon
Building A StoryBrand
Donald Miller
Fanatical prospecting
Jeb Blount
Delivering quality service
Valarie A. Zeithaml
Value proposition design
Alexander Osterwalder