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Якщо любиш
Advertising
Wells, William
Ось що почитати далі
The mirror makers
Stephen R. Fox
Introduction to advertising & promotion
George E. Belch
Ogilvy on advertising
David Ogilvy
Subliminal Seduction
Wilson Bryan Key
Advertising and promotion
George E. Belch
Advertising management
David A. Aaker
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Differentiate or Die
Jack Trout
Advertising procedure
Otto Kleppner
Contemporary advertising
William F. Arens
Advertising and integrated brand promotion
Thomas C O'Guinn
The Language of Advertising
Angela Goddard
Breakthrough advertising
Eugene M. Schwartz
Contagious
Jonah Berger
This Side of Paradise
F. Scott Fitzgerald