Якщо любиш Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

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Advertising and promotion

George E. Belch

Marketing communications

Chris Fill

Positioning

Al Ries

Advertising communications & promotion management

John R. Rossiter

Contemporary advertising

William F. Arens

The Art of War

孙武 (Sun Tzu)

Contagious

Jonah Berger

Strategic marketing

David W. Cravens

BUILDING A STORY BRAND

Donald Miller

Word-of-Mouth Marketing

Jerry R. Wilson

Cashvertising

Drew Eric Whitman

Ogilvy on advertising

David Ogilvy

Advertising

Wells, William

Subliminal Seduction

Wilson Bryan Key

Designing brand identity

Alina Wheeler