Якщо любиш Influencer marketing

Duncan Brown

Ось що почитати далі

Marketing research

Naresh K. Malhotra

Strategic market management

David A. Aaker

Handbook of marketing scales

William O. Bearden

Why We Buy

Paco Underhill

Basic marketing research

Naresh K. Malhotra

The naked consumer

Erik Larson

Data-driven marketing

Mark Jeffery

The Art of War

孙武 (Sun Tzu)

Marketing management

Philip Kotler

Brands and branding

Rita Clifton

The Lean Startup

Eric Ries

The personal MBA

Josh Kaufman

Principles of marketing

Philip Kotler

Consumer behavior

Leon G. Schiffman

Contagious

Jonah Berger