Якщо любиш The naked consumer

One week after the birth of his second daughter, author Erik Larson stepped out of his front door to find a sample package of Luvs diapers, courtesy of Procter & Gamble. How does a company know the most intimate details of family life? In The Naked Consumer, Larson turns the tables on the snoops and spies: Who are these people who annually record the due dates of 900,000 women in a "Young Family Index," rent each of …